Apple Videos - The Documentary Network

The next big thing from Apple

Hannes Kreuzer — Mon, 03 Dec 2012 08:26:05 +0000

Interestingly enough most of Apple’s new and innovative devices have existed before on the market: Think of phones, tablets, set-top-boxes, etc. Also the markets seemed often to be saturated. Remember the phones market? With Nokia clearly at number one spot? Not many companies would think of entering obviously saturated market with little growth rates. But Apple is different. It is not about the sole product, but about their whole ecosystem. Also their strength is and was always to create innovative products in terms of design and function. Best example would be the iPhone and iPad, both gadgets that existed before but the way we use them has significantly changed. Now, what could be the next big thing? With AppleTV they try to enter the home-entertainment segment, more or less successful. A new TV-set from Apple is awaited nearly every year. But it did not come to life (yet). Desktop computers sales decrease so nothing to expect here. They hold a very good position in mobile computing and communication; we can expect “enhanced updates”. But there is one market that would fit perfectly to Apple: Cameras. Why?

They have a lot of experience with devices that include cameras.
Due to limited size of the Phones the lenses are just too small for really high quality images.
They have experience in developing apps in this field.
They have a perfect ecosystem with the iCloud for sharing and storing content.
Creative people love adore the brand. Products of Apple have always been very successful with creative people: Photographers, animators, filmmakers, designers and many more
The combination of hard- and software in cameras will become essential in this market.
Semi-pro/pro devices like GoPro are booming. Market research firm IDC estimates GoPro's 2011 revenue at $250 million, on sales of 800,000 cameras worldwide. Makes it the fastest growing camera company.
Although margins seem to be low for digital cameras, Apple can again proof to be better.
Recording and sharing of all kind of audiovisual media is extremely booming (Instragram, YouTube, Documentary.net !!, etc.)
Android powered devices already presented by Nikon and Samsung.

Digital cameras is a “not to miss” business for Apple and with their expertise in design and function I really believe they can come up with something that surprises us again. Just think of a camera that includes all the nice possibilities of an operating system like iOS with customized hardware. Once again, Apple wouldn’t be the first on the market, Samsung and Nikon already presented Android powered cameras. Apple already had a camera in its portfolio from 1996-97: The QuickTake 200 manufactured by Fujifilm. But it was no success and stopped by Steve Jobs when he returned to Apple. Let’s wait and see.

Steve Jobs shows the new Apple Headquarter designed by Norman Foster [Update 3]

Documentary.net staff — Mon, 11 Jun 2012 18:25:56 +0000

The CEO of Apple unveiled the idea of a new headquarter and presented it to the Cupertino City Council. The new campus "City of Apple" will span 148 acres and feature a strong focus on creating a sustainable environment. Jobs responded to the question "how city residents will benefit from this new campus" by simply saying: "As you know we are the largest tax payer in Cupertino, so we would like to stay here and pay taxes... If we can't we have to go somewhere else like Mountain View and we take our current people with us". Strong argument ;-) We officially apply for a shared office there. Update; October, 2013: A video about the project was released. Update: June 11, 2012: New renderings, site- and floor plans available (see at the bottom) Update August 13 2011: The City of Cuppertino released floor plans. See below the video

What is the legacy of Steve Jobs?

Documentary.net staff — Sun, 09 Oct 2011 07:04:31 +0000

The man who gave the world the Mac, iPod, iPhone and iPad died on Wednesday. News of his passing spread globally on the very devices he had created. He left behind a fortune of more than $8bn but can the true legacy of Steve Jobs ever be quantified?

Steve Jobs – A Portrait [1955-2011]

Documentary.net staff — Thu, 06 Oct 2011 04:27:20 +0000

Through interviews with friends, former colleagues and business associates, the film "Game Changers" reveals the many layers of the intensely private Steve Jobs - his style of leadership, management and creative process. Interviews include Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned Venture Capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple "Mac Evangelist" and Silicon Valley Entrepreneur, Guy Kawasaki and Robert X.Cringely, technology journalist and former Apple employee. (Source: Bloomberg) Update: R.I.P. Steve Jobs. A big loss.

iProtest – Activist Debby Chan vs. Apple & Foxconn

Documentary.net staff — Tue, 04 Oct 2011 09:41:59 +0000

Apple is one of the coolest brands on the planet but it is currently under the spotlight for all the wrong reasons. A spate of suicides at one of its main suppliers, Foxconn, has led to allegations of labour rights abuses in its Chinese factories. This film follows Debby Chan as she works to gather evidence against Foxconn and Apple, often at great risk to herself.

"News of the spate of suicides [at the] Foxconn [plants] in 2010 alarmed me greatly and I wondered whether the harsh management methodology drove workers to despair. As consumers we should ask ourselves how certain products are made .... Corporate social responsibility is always window-dressing measures without enforcement mechanisms and remedies for workers. So the only way to stop labour rights violations is through campaigning. We hope that more consumers can pressure Apple and Foxconn."

Debby Chan, activist An explosion at a Foxconn factory coincides with her arrival in the town and Debby's determined to uncover the cause of the explosion. But Foxconn is a powerful adversary and her mission proves to be a perilous one. Activate tells the stories of activists around the world as they challenge authority, take direct action and stand up for what they believe in.

Welcome to Macintosh – Documentary about Apple [Trailer]

Documentary.net staff — Thu, 16 Jun 2011 07:07:29 +0000

"A documentary that tries to mix history, criticism and an unapologetic revelry of all things Apple into a movie experience. The film explores the early years of Apple, the many challenges Apple has faced, and what the future may hold for the company and it's products. Ex-Apple employees, engineers and community members offer insight on the company's innovations, failures, cultural impact and what the future may be like beyond the reign of its co-founder Steve Jobs. Interviews include notable Apple personalities Andy Hertzfeld, co-creator of the original Macintosh, Guy Kawasaki, long time Mac evangelist, Leander Kahney, author of the book "Cult of Mac", Jim Reekes, creator of the Macintosh start-up sound and Ron Wayne, original co-founder of the Apple Computer Company. The film is an independent motion picture and has not been authorized, sponsored, or otherwise approved by Apple Inc. http://www.welcometomacintosh.com